Strengthening Walk in Pitas' Social Media Presence across the UK
170%
170% increase in Instagram followers.
85%
Social media referrals to their website.
Spanish Footwear
Pitas
Walk In Pitas is a well-established Spanish footwear brand known for its ultralight comfortable and stylish shoes While the brand enjoys a strong market presence in Spain it aimed to expand its reach in the UK by increasing brand awareness driving website traffic generating leads and securing partnerships with local retailers
Social Media Services
Social Media Results
Want to know how we achieved it?
The goal was to strengthen Walk In Pitas' social media presence in the UK by
-
Growing engagement and brand visibility through strategic content
-
Driving traffic to the UK website to convert followers into customers
-
Generating leads for potential B2B partnerships with UK retailers
Social Media Optimisation and Growth
Focused on Instagram Facebook and LinkedIn as the most relevant platforms for engaging both direct customers and potential retail partners
Revamped brand messaging to align with UK fashion trends and consumer preferences
Created a mix of content including
-
Lifestyle and product shoots showcasing shoes in everyday settings to highlight comfort and style
-
Behind the scenes stories sharing brand heritage materials and craftsmanship to build trust
-
User generated content encouraging UK customers to share their Pitas experience
B2B Lead Generation
-
Developed a LinkedIn strategy to connect with potential distributors boutique retailers and shoe stores interested in stocking Walk In Pitas
-
Created industry specific content to showcase brand credibility and wholesale opportunities
-
Engaged in direct outreach to UK retailers with tailored pitches and product samples
-
Promotions and Engagement Campaigns
-
Hosted exclusive giveaways and discount campaigns to encourage engagement and conversions
-
Implemented a referral programme for early adopters to spread brand awareness
Social Media Results
Results worth shouting about...
Instagram followers increased by 170% in six months
Facebook engagement rate improved from 2.5% to 6%
Social media referrals to the UK website grew by 85%
Online sales saw a 65% uplift with an increase in returning customers
Secured partnerships with several UK based retailers to stock Walk In Pitas
Generated over 40 qualified leads through LinkedIn and outreach efforts
Instagram Followers
170%
Across a six month period, we achieved a 170% increase in Instagram followers alone.
Facebook Engagement
+ 6%
We improved their Facebook engagement from 2.5% to 6%.
Social Media Referrals
85%
PITAs saw an successful improvement of referrals to their UK site by 85%.
Online Sales
65%
A successful increase of 65% returning customers from our social strategy.
Through a well rounded social media strategy influencer marketing and direct B2B engagement Walk In Pitas successfully strengthened its brand presence in the UK The combination of audience driven content targeted promotions and strategic networking resulted in measurable growth in traffic sales and new business partnerships
Hear it from them
"Thank you for managing our social media channels and helping us to increase our presence across the UK. We couldn’t have done it without your strategy in place and persistence in achieving results."
Steve Holland
Managing Director, UK